This is cool. Engagement increased by 30% across a set of web pages that were edited. Not spell check editing. EDITING damn it. Like…. “…honest-to-God, get-to-the-point, don’t-waste-my-time editing. That means establishing a focus up front, pruning verbiage, clarifying the organization, looking for meaning beneath jargon, and thinking more about the reader’s needs than the writer’s [...]


Bersin & Associates