October 27, 2010
This is cool. Engagement increased by 30% across a set of web pages that were edited. Not spell check editing. EDITING damn it. Like…. “…honest-to-God, get-to-the-point, don’t-waste-my-time editing. That means establishing a focus up front, pruning verbiage, clarifying the organization, looking for meaning beneath jargon, and thinking more about the reader’s needs than the writer’s [...]
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October 27, 2010
Haven’t clicked all the links on this post by Olivia Mitchell but it seems like a terrific resource for people who present and train online. Note the free book on this site too “How to Present with Twitter (and other backchannels.) Thanks Olivia!
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