This is cool. Engagement increased by 30% across a set of web pages that were edited. Not spell check editing. EDITING damn it. Like….
“…honest-to-God, get-to-the-point, don’t-waste-my-time editing. That means establishing a focus up front, pruning verbiage, clarifying the organization, looking for meaning beneath jargon, and thinking more about the reader’s needs than the writer’s preferences.
Not just for journalists but all of us who write content. Via Kathy Kehrli, a freelance writer.