Drop the "social" in "social learning" when talking to the C-suite

November 14, 2009

Andrew McAfee, who literally wrote the book on Enterprise 2.0,  delivered the keynote address on the first day of the E-Learning Guild’s DevLearn 09 conference.

You say “social,” McAfee said, and the CXO will think this…

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Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds. (from the book)

So  for the C-suite cut the social terminology. Talk about what problem you’re trying to fix (open communication channels, connecting cross-functional groups, project management, on-the-job support, matching experts, reducing redundancy, knowledge management).

I think this is spot on and, BONUS, it seems to ironically fit my persona : )

photo: http://iconicphotos.wordpress.com/

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