A relationship, I think, is like a shark. You know? It has to constantly move forward or it dies. And I think what we got on our hands is a dead shark. -Annie Hall, 1977
It seems we can learn some lessons from these two posts on why online communities thrive and how you can attain that in your organization. (I don’t know about you but I don’t want to be a dead shark. It’s bathing suit season after all!).
How to set up a community that most certainly will fail:
- have no activity after initial contact
- have just a couple of members
- sporadically post
- don’t have a mission
- don’t post anything about provocative issues
- don’t give it time to grow
How to set up a community that most certainly will thrive:
- diverse opinions
- instant communication
- active participation
- quality content
- easy to use
Sounds easy, no?