Who's doing what

July 12, 2007

Cammy Bean has a post with results of an informal, small survey of college educated women entering the workforce which suggests lack of awareness and use of various technologies such as Second Life and blogs. Tracy Hamilton, in her comments to Cammy, referenced a chart which I’ve been holding as a draft here on my blog. This chart is from Business Week and data comes from Forrester Research.
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Click chart to make larger.

I’m not surprised by much in the chart. A lot of spectating going on and higher activity levels in the younger crowd (26 and under). I suspect spectators and inactives just don’t see the usefulness yet.

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  • http://learningvisions.blogspot.com/ Cammy

    This chart is really interesting. If you look at the Creators (publish web pages, write blogs, post to YouTube) — 67% are 18-26. This seems off to me. I think for this statistic to be more useful, we’d have to see that creation broken down into sub-categories. I haven’t come across many 20-26 year olds who write blogs (in fact, none). As for spectating — yes, but where exactly are they lurking? All content is not equal. Nor is participation in all types of Web 2.0 tools.

  • http://learningvisions.blogspot.com Cammy

    This chart is really interesting. If you look at the Creators (publish web pages, write blogs, post to YouTube) — 67% are 18-26. This seems off to me. I think for this statistic to be more useful, we’d have to see that creation broken down into sub-categories. I haven’t come across many 20-26 year olds who write blogs (in fact, none). As for spectating — yes, but where exactly are they lurking? All content is not equal. Nor is participation in all types of Web 2.0 tools.

  • http://www.brandon-hall.com Janet Clarey

    Cammy,
    I suspect writing blogs within a social network like MySpace is included in the data. To me, that’s a blog of a different color. It’s public with a small p (like blogging within a course, within a stand alone network) and ‘stand-alone’ blogging is public with a big P. Make any sense? To me, it follows your ‘all content is not equal’ statement.

  • http://learningvisions.blogspot.com/ Cammy

    Makes mucho sense. There’s a rainbow out here.

  • http://learningvisions.blogspot.com Cammy

    Makes mucho sense. There’s a rainbow out here.

  • http://www.brandon-hall.com/ Janet Clarey

    Cammy,
    I suspect writing blogs within a social network like MySpace is included in the data. To me, that's a blog of a different color. It's public with a small p (like blogging within a course, within a stand alone network) and 'stand-alone' blogging is public with a big P. Make any sense? To me, it follows your 'all content is not equal' statement.

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